At Pride N'Joy, we believe quality denim deserves care that matches the craft that went into it. The good news is that looking after a great pair of jeans is refreshingly simple. Wash them less than you think you should, and when you do, treat them gently. Every fade, crease, and honeycomb you earn is worth protecting.
Before anything goes near the water, fasten all buttons and zippers. A closed waistband and fly help the jeans hold their shape through the cycle instead of stretching and twisting against everything else in the drum. Then turn them fully inside out. This one habit does most of the work in protecting the signature indigo or black surface, keeping the outer face away from friction and detergent.
“Wash them less than you think you should, and when you do, treat them gently.”
Wash cold, on a standard cycle set to 30 degrees Celsius at most. Reach for a gentle liquid detergent that is free of bleach and optical brighteners, since those agents strip and dull the natural depth of raw indigo over time. A small amount is all you need. The goal is to freshen the fabric, not to scrub the character out of it.
When the wash finishes, take a moment to reshape the jeans while they are still damp. Gently pull the waistband and leg openings both lengthwise and across to coax them back to their original proportions. Then dry them the slow way: leave them inside out and hang them to air dry in the shade. Skip the tumble dryer and avoid direct sun, both of which shrink fibers and fade color faster than any wear ever will.
Pride N'Joy jeans are built to last, and the right care only makes every crease and fade look better with age. Care with pride, wear with joy.
— Pride N Joy
