Cuffing is one of the simplest ways to put your own stamp on a pair of jeans. It adds character, cleans up the length when your denim runs long, and gives you a reason to show off the selvedge ID hiding along the inseam. It is a small move that changes the whole feel of an outfit.
There is history in the habit, too. Early denim was almost always unsanforized, like some of the raw and heavyweight selvedge in the Pride N'Joy collection, which meant it could shrink as much as 10 percent after the first wash. People bought their jeans long on purpose and rolled the hems up to hit the right length. Sanforizing later cut that shrinkage to just 1 to 3 percent, opening up more length options and turning cuffing from a necessity into a choice.
“A wide cuff puts your selvedge ID front and centre, the detail only the initiated notice.”
That choice is where the fun is. Each cuff carries its own attitude. The single cuff is the classic: one clean fold at the hem for an easy, effortless look. The double cuff rolls up twice, tighter and smaller, for something more relaxed and modern that keeps the fold low-key.
For the denim obsessed, the big cuff is the statement, a wide fold of two to three inches that puts your selvedge ID front and centre and reads bold on the street. Prefer something quieter? The inside cuff folds the hem inward for a minimalist finish that adjusts length without ever showing the roll. And there is always uncuffed, sleek and sharp, best when the length already sits right.
There is no wrong answer here. Whether you are in selvedge or non-selvedge, Pride N'Joy denim is made to be styled your way, so roll it, tuck it, or leave it long until the look feels like you.
— Pride N Joy
