At the tail end of 2024, while we were busy building something in the music scene, Pride N'Joy also carved out space for the other side of our world: skateboarding. We took Cash for Tricks to Jakarta, setting up shop at Wafeloh Skate Ramps for a day built entirely around the people who actually live on four wheels.
The session had everything a good skate day should. A best-trick competition put the local riders on the spot and rewarded the ones willing to throw down, while PNJ product giveaways and a laid-back BBQ kept the energy loose between runs. It was less a branded activation and more a gathering of friends who happen to skate.
“Less a branded activation, more a gathering of friends who happen to skate.”
Our own riders showed up to push the vibe, with Ega MP, Deni TX, and Saldun in the mix hyping the crowd and trading tricks alongside everyone who came out. Their presence is a reminder that PNJ has always had one foot planted firmly in skate culture.
Cash for Tricks is only getting started. We plan to keep it rolling, and it may well travel beyond Bandung and Jakarta to new cities and new crews. Keep an eye on our channels for the next PNJ skate activation.
— Pride N Joy
